There is a great deal of focus in higher education on data-driven decision making. However, many practitioners find data to be intimidating and feel overwhelmed by the prospect of presenting data about their successes and challenges to administrators and other audiences. The goal of this presentation is to reframe the process of collecting, analyzing, and presenting data so that it is less daunting and instead approached as storytelling. This session will present a simple framework for telling your story, including the types of data to gather and examples of how to illustrate that story with appropriate data visualizations and other reporting strategies.